Online Reputation for a local business can be well managed with the Localorm dashboard introduced by Nuance Digital, a Digital Marketing agency located in the Qatar and UAE. “Localorm” helps local businesses engage and interact with their customers a very important factor time for successful Online Reputation Management.
Word out Mouth Vs Online Reviews in Online Reputation Management
Word of mouth acts as an important lead generator” This is what we hear from local business. Be it B2B or B2C, in today’s digital era word of mouth is still a major factor for businesses. Positive word of month shows you have a good business reputation. However, the same word of mouth online can be called as reviews your existing and potential customers get to see, refer or respond on search engines like Google, Social media profiles like Facebook and delivery sites like Zomato, Talabat and other local online directories.
Customers are free and have the power to post their opinions on online search platforms and social media profiles. In addition, these reviews are on public domain as they are visible on public platforms. Monitoring and managing online reviews can be a challenge when it comes spending time and effort and this can affect your businesses online reputation management. However, Localorm can help you manage your businesses online reputation
Kind of Reviews
Reviews can be Positive, Negative or Neutral
Positive Reviews are reviews by customers who speak positive or good about your business, your products and services. Negative Services are unhappy customers providing negative comment, feedback or criticising your products and services. Neutral reviews are “number 3” on star rating and are usually general comments. You can get more information about this on https://www.nuancedigital.qa/online-review-and-reputation-management/
Localorm Dashboard helps online reputation management
1. Manage and respond to your reviews
“Localorm” is a cloud hosted dashboard that helps your clients manage their customers’ reviews. This can be done by aggregating all reviews in one place, get real-time alerts about new reviews and respond to all through templated or customized responses. The Localorm Dashboard also provides analytics for marketers to understand customer behavior, customer sentiments. In addition, helps in customer interaction and engagement.
2. Manage “Google My Business”
One is able to manage your Google My Business Knowledge Panel from the Localorm dashboard. Localorm can help you update all the required information, change or edit content, respond to Q&A and manage google my business posts. Nuance Digital. Monitoring and managing your google my business listing well goes a long way in successfully handling your business’s online reputation.
3. Manage “Google My Business” Posts
Another great feature available on “Localorm” is the feature for planning and scheduling Google My Business Posts. You can in advance plan a campaign and auto schedule your posts. Posts are notifications to your customers in the form of Events, Offers, News, Promotions. Localorm will provide you with reports and analytics traffic to your Google post.
4. Localorm Insights
“Google My Business insights” from Localorm for your location or locations on a cloud hosted dashboard allows you to group, filter and analyse data. The insights will help you understand your customers at the same time add immense value to your marketing initiatives.
- Insights on searches about your business products and service, driving directions, phone calls, website visits, brand vs. indirect queries by location
- Trends by day, week or month
- Compare your optimization efforts with actual results to prove ROI
- Download data provided by Localorm to connect to your own Business Intelligence tools