Location Presence Management and Citation
Manage all your online locations presence with Localorm
Be it single online business or multi-location enterprise, your listing data which is your Name, Address and Phone number (NAP) needs to be consistent across the web. This shows credibility to both the customer and the search engine crawling into your site.
Citations mean online mention of your company’s NAPU (Name, Address, Phone and URL) in search engines, local online directories, relevant websites and social platforms. Digital Location Management and Citations are very important when it comes to your company ranking well on search engines. Accuracy and consistency in NAPU data across platforms helps you get ranked well on Google.
Citations help your potential customers discover you online. In addition, they highly impact local search engine rankings. In addition, data accuracy is authenticated by actively managing many citations.
Localorm for Local Presence Management and Citations
Localorm is the best tool for you to manage your local presence across the web:
- A central repository for location data to be stored
- Data that cannot be added to the platform will be managed manually
- All data will be populated on an excel worksheet under preset fields nearing 60. The information can be uploaded manually or imported from your CMS system to Localorm
- Edit update and change information whenever required. The same will automatically or manually get posted on the required platform. For ex: Change in Hours on Google can be carried out on the Localorm Dashboard and the same will be visible on your “Google My Business” Knowledge Panel.
- Respond to customers and engage with them through the Localorm platform
- Edit and post rich media
- Audit your GMB listing and fix
- Find out how your GMB and Facebook listing is performing
Types of Citations
Google My Businesses:
Claiming/verifying your listing is the most important company listing citation your business needs to carry out. Localorm can claim and verify it for you.
Other Major Local directories and mapping platforms;
Key local business listings can also be built on other popular search engines like Bing, Yahoo. Mapping platforms like Apple Maps, Facebook Maps, Foursquare, TomTom, Here Maps. Review sites like Zomato, Talabat, Tripadvisor, Foursquare and other local online directories like the Chamber of Commerce Directories, online Yellow Pages, other professional associations and niche aggregating portals.
Many of the above types of citations can be developed via the use of Localorm software and some others by filling out forms directly on local business platforms manually on your behalf.
Components of a Local Citation
The core components of a citation are the NAP – Name, Address, and Phone Number. “U” -URL has also been added to the NAP which includes a reference or link to a designated page of the company’s website.
The other elements are
- Business categories
- Hours of operation
- Driving directions
- Business description
- Images
- Videos
- Payment forms accepted
- Geo-coordinates
- Reviews
- Owner responses
- Taglines
- Links to social and other forms of media
- Email addresses
- Fax numbers
- Alternate phone numbers
- Attributes
Importance of Local Citations
Local search page ranking:
Local citations that are consistent across the web help your local business rank well on the local search page of Google.
- Impact local search engine rankings.
Search engines like Google, Bing amass data about each business. If what they encounter is accurate strengthens the business’s chance of being ranked well. Inconsistent data acts as a deterrent to better ranking.
- Impact on consumers.
Accurate NAPU (Name, Address, Phone and URL) information helps online users and potential consumers discover a local business. On the other hand, inaccurate information can misdirect customers.
Citation Tracking:
If you are a business or a brand owner in the GCC that is deeply concerned about your ranking, online reputation, and revenue, You must have your company listed claimed and verified for Google My Business and listed locally among local online directories and search platforms. This in turn will help you derive amazing results.
Localorm as part of its service carries out one citation activity in relevant local online directories and makes changes whenever required.
(Only NAP – Name, Address, Phone changes will be carried out in platforms other than GMB which is more detailed and extensive)
Leave it to us
Claim and Verify
We claim your “Google My Business” listing and have it verified for you
Update and upload
Your Google My Business Profile is then updated with all the required fields and attributes making it optimization ready for local search
Monitor the Profile
We continually monitor and manage your Google My Business knowledge panel for reviews, Q&A, customer alerts and do edits whenever required as per google guidelines.
Google Posts
We create and publish Google My Business posts on your behalf based on the number of posts required to be posted.
Q&A
We respond to new questions and manage answers on your behalf and involve you whenever there is a need for a customized response.
Reviews
We provide you with techniques to generate new reviews and respond to new reviews left on your profile. Involve you if there is a need for a customized response
Account Manager
A Google My Business expert will be in touch with you to answer your queries and ensure best results
Dashboard
You will be provided access to “Localorm” our cloud hosted dashboard for managing Google My Business, monitor, manage and generate reviews and schedule Google posts.
Reports
A detailed report is delivered to you every month with your Google My Business profile insights, Reviews managed and Google Post reach